Technology advances have changed the way many consume
entertainment media today. These changes have made it easier for independent
talent to play the field in a major way. Independent entertainment now has a
host of sites including their own (www.yourdomain.com)
to launch their products, build a fan base and maintain steady communication
with them.
MySpace introduced many independent music projects to the
world. A band could setup a profile page, upload pictures and release new
singles or albums for free or purchase whenever they would like. YouTube gave independent
artists a chance to upload videos from in the studio, the road and music videos
to promote the new album. These are just two sites that gave power to
independent artist.
Independent film projects can also be mass-produced,
marketed and distributed around the globe. YouTube and Vimeo are sites that
allow producers to promote short films, pilot TV shows and other informational
videos. If the producers want to take their projects a step further they can
then enter them into film festivals where they can win awards, money and
possibly be discovered and receive funding to go major.
Today the independent entertainment industry has become one
that can play with the majors in a major way. Technology has given independent
talent many of the same abilities as the majors allowing them to produce
professional products and reach new markets at fraction of the cost. The key to
using this technology is understanding it and knowing when and how to use it. Educating
oneself will go along way as an independent producer and allow your career to
go much further. Networking with others around the world will help one build
their brand and succeed.
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